Houston Latina-Owned Coffee & Caribbean Restaurant Launch

In Spring 2025, Las Perras Café, a Latina-owned coffee roaster and café, and Flor y Miel, a Latin Caribbean culinary concept, launched a shared storefront in Houston’s historic Second Ward. The goal: generate buzz, secure earned media coverage, and position both brands as culturally rooted leaders in Houston’s competitive food and hospitality scene.

Strategy

Led an integrated public relations and influencer marketing strategy highlighting:

- Las Perras Café’s specialty coffee menu honoring Latina activists

- Flor y Miel’s Dominican-inspired Caribbean cuisine

- The significance of the opening within Houston’s multicultural community

Executed targeted media outreach to food, culture, and lifestyle outlets and hosted an exclusive influencer preview event with Houston food & lifestyle creators ahead of the grand opening to build organic social momentum.

Results

Secured earned media coverage in Houston Chronicle, Houstonia Magazine, KPRC 2’s Houston Life and Eater Houston, positioning the founders as standout voices in Houston’s hospitality landscape. Generated brand visibility and social buzz through strategic creator partnerships and event-driven storytelling.

Annual Día de Muertos Festival – Houston Arts Nonprofit PR Campaign

Each fall, Multicultural Education and Counseling Through the Arts (MECA), a Houston-based Latino arts nonprofit, hosts its Annual Día de Muertos Festival, a two-day cultural celebration featuring an ofrendas (altar) exhibitions, community workshops, and live performances.

Objective

Increase awareness, drive attendance, and position MECA as a leading cultural institution for Latino arts and community engagement in Houston.

Strategy

Led annual public relations strategy and media outreach centered on culturally rooted storytelling. Developed timely media angles highlighting:

- Houston’s Día de Muertos traditions

- Community altar exhibitions and artist participation

Pitched local broadcast, print, and digital outlets with human-centered narratives to expand reach beyond core nonprofit audiences.

Results

Secured earned media coverage across major Houston outlets including KHOU 11, KHOU 11’s Great Day Houston, ABC 13’s Localish, FOX26 Houston, KPRC 2’s Houston Life, Houston Chronicle and Houstonia Magazine. Increased visibility and attendance for the festival while strengthening MECA’s positioning as a cornerstone Latino arts organization in Houston.

Latina-Owned Women’s Wellness Studio & Gym Launch

Babes of Wellness, founded by Kat Novoa, is Compton, California’s first Latina-owned all-women’s gym and wellness sanctuary. The studio was created to provide a safe space for women to build physical strength, prioritize mental health, and foster community healing.

Objective

Increase national visibility around the all-women’s gym in Compton while positioning the founder as a leader in wellness and community healing, particularly in communities of color navigating post-COVID mental health challenges.

Strategy

Developed a public relations strategy centered on culturally relevant storytelling, emphasizing:

- The significance of a women-only wellness space in Compton

- Mental health awareness in communities of color

- The founder’s mission-driven approach to healing and empowerment

Crafted targeted media pitches to highlight the broader social and cultural impact of the studio beyond a traditional gym opening.

Results

Secured national media coverage with a featured interview in Yahoo! News, elevating the founder’s story and positioning Babes of Wellness as a pioneering wellness initiative serving women in Compton and beyond.

Multicultural Women’s Business & Creator Conference

The SpoiledLatina Summit is one of Texas’ largest conferences for multicultural creators and women entrepreneurs. Hosted annually in Houston by founder Yvonne Guidry, the two-day event convenes 300+ women of color and 20+ industry leaders for conversations around entrepreneurship, social media marketing, financial literacy, and small business growth.

Objective

Increase national and local visibility for the SpoiledLatina Summit while positioning the founder as a leading advocate for women of color in business and creator entrepreneurship.

Strategy

Led public relations strategy focused on founder storytelling and culturally relevant media angles, highlighting:

- The economic impact of women of color entrepreneurs

- The growth of creator-led businesses

- The importance of community-driven business education

Pitched business, lifestyle, and culture outlets to elevate both the summit and its founder as influential voices in entrepreneurship.

Results

Secured earned media coverage in Forbes, PopSugar, and Houston Chronicle, expanding the summit’s visibility beyond Houston and reinforcing its position as a leading conference for multicultural women in business.

Trending Cultural Moment Activation & Social Media Listening Strategy

Following the viral 2026 “Benito Bowl” halftime performance moment that captured widespread attention online, Houston native Erik Solorzano unexpectedly became known as one of the internet’s favorite “bush.” What began as several trending videos across Instagram and TikTok, quickly evolved into a high-visibility cultural moment.

Objective

Transform a viral social media moment into meaningful earned media opportunities while positioning Erik as a charismatic, credible voice connected to Houston’s Latino cultural community.

Strategy

Executed a rapid-response public relations strategy that included:

- Crafting a compelling narrative around the viral moment following the record-breaking “Benito Bowl” featuring Puerto Rican singer, songwriter, and global superstar, Bad Bunny

- Identifying timely local media opportunities

- Pitching broadcast and digital outlets with a cultural lens

- Preparing the client with interview talking points and media training

Shifted the conversation from meme to momentum by emphasizing community pride, humor, and cultural relevance.

Results

Secured media interviews with Houston Chronicle, KHOU 11, KPRC 2 Houston and CW39 Houston, generating broadcast and digital coverage that extended the lifespan of the viral moment. Positioned Erik as more than a viral social media moment, highlighting his personality, cultural background, and Houston roots while amplifying his online visibility.